Dogi's Mobile Grooming
Pet Groomers Mobile in Miami
Ways to lead a successful pet grooming business
Hey there we're going to take a look at seven reasons why dog grooming businesses fail and you are not going to want to miss number seven because it is probably the number one reason why most businesses fail first off let's start with some statistics, shall we? Did you know that about half of all small businesses fail within the first 5 years and with many of those failing in the first couple of years 9 out of 10 businesses will fail before their 10th year so how do we keep your dog grooming business from becoming one of those statistics? Well, there is power in learning from others so let's take a look at the seven reasons most dog grooming businesses fail number one having an employee mindset versus a business owner mindset remember you are creating a business not just creating a job for yourself and way too many small business owners approach their business from a job mentality, yes you are grooming dogs and cats but you are a small business owner who owns a dog grooming business you must identify as the business owner and not the dog groomer for many of you. You are the only person in the business, therefore, you wear the employee hat as well as the business owner so it is easy to get lost in the employee mindset I'm sure you have heard the saying working in your business versus on your business, the employee works in the business and the business owner works on the business when the employee-owner spends all of their time working in the business then the business begins to fail due to no one taking the reins on where the business is going and more importantly no one is looking out for the profitability of the business.
The second problem with having an employee mindset versus a business owner mindset comes when you are making decisions an employee will solve the problem in the moment but the business owner needs to solve not only the current problem but also think of a long-term solution constantly improving the businesses processes when the business owner is thinking like an employee the business tends to just exist versus having a clear vision on where it is going and focusing on constant improvement alright the number two reason dog grooming businesses fail is paying yourself incorrectly in the business as i just mentioned you are wearing two hats in your business therefore you are also being paid two different ways in the business especially if you are doing employee work in the business which we know most of you are in the beginning most small business owners tend to pocket the money that is left at the end of the day after paying their cost later they graduate to taking a flat monthly fee out of the business however keep in mind these are still employee wages the business owner you is being paid out of the profits of the business just because you are taking money each month it doesn't mean you are being paid as both the business owner and the employee businesses fail when they focus on the employee income versus creating a business that pays you both as the employee and as the business owner the dog grooming businesses that fail have typically created a job for themselves versus a business it is critical that you pay yourself a fair wage as an employee in your business but it is just as critical that you focus on the profitability of the business so you can create that owner's wage as well it is only after you are able to pay yourself both ways that you are considered a successful business that can beat the odds which leads us to…
The third most common reason dog grooming businesses tend to fail they're pricing their services incorrectly a huge mistake that dog groomers make is how they price their services when our pricing is off we end up making less money for the business keep in mind the simple formula for your success sales minus cost to goods minus expenses equals profits this is the basic flow of money through your business and since sales is the first part of our formula it is safe to say that it starts with pricing correctly way too many dog groomers undervalue their services costing them profits they fail to account for the right amount of costs expenses but also that employee wage as well as the owner's profits but profits aren't the only thing that bad pricing impacts when you are priced incorrectly you will end up working longer and longer hours chasing new sales to pay the bills and soon burnout will set in when this happens so does the realization that it was easier to just remain a dog groomer for someone else after struggling making ends meet and working 60-70 hours a week the dog-grooming business owner closes the business the goal of pricing isn't to be the cheapest it isn't a race to the bottom it is about charging correctly for the value you provide while all dog groomers cut hair not all of them can do it the way you do it know your value stand out above the others and charge accordingly this isn't a pricing video so if you want to learn more about your pricing i'll put a link below as i have other videos to help you with your pricing please make sure that you are pricing correctly you really need to make sure you are being paid both as a dog groomer and the business owner all right number.
Four not being crystal clear on who your ideal customer is yes you want to serve every dog owner and you want to make sure that everybody uses your business but if you approach it this way you're going to end up serving no one even worse you will get every person under the sun that only wants your cheap services because you haven't set the stage for who you would love to serve think of it this way what if you specialized in dogs with long hair these owners would love to have someone that knows how to deal with these dogs unique challenges can you imagine the power of using pictures of a tangly mess of a dog versus the after picture of how awesome that dog looks i just watched one last night it was amazing how small that dog was underneath that mess you don't think that would resonate with those dog owners maybe you specialize in dogs with bad anxiety and you can market yourself this way the parents of these fur babies would love to know their kids wearing great hands with someone that specializes in their unique challenges maybe you become a mobile dog groomer that specializes in certain communities like 55 plus communities where some folks might be more physically challenged and can't take the fur babies in for regular cleanings you get the idea the more you narrow down the bigger the following you can create without having to spend tons of money on advertising and trying to find new customers if you chase everyone you might just end up with the customers you don't want to serve there's a lot of people out there that do what it is that you do and the problem is people don't even know you exist if you're not standing out to them so focus your attention and your energy on those you want to serve dog grooming businesses fail when they try and serve everyone and their business has no focus now.
The fifth reason dog groomers fail is they expand beyond their local community way too soon the average business has thousands of homes within five to ten miles of their location however in a bid to grow the business they mistakenly chase business 30 to 60 minutes out of the area thus driving up their costs the wear and tear on their vehicles and lost jobs due to being on the road all the time another thing way too many small business owners try to do is to jump to a new city and try to expand to get more business when the reality is there's plenty of business close to home just think about how many homes are within a 15-minute drive of where you are today then how many of those have dogs statistically let's just say it's 50 there's plenty of business in your area the typical dog groomer only helps about five percent of their local area what if you could get that up to ten to fifteen percent that's more than doubling or tripling your business trust me there is plenty of business in your hometown quit spending time energy and resources and gas and wear and tear on your vehicle to go everywhere under the sun businesses fail when they chase business that does not help their bottom line and business outside of your immediate area comes with a cost yes you might gain more sales but those extra costs hit your profitability and as we discussed without profit the business will fail focus on a smaller area and i promise you word of mouth will get out and you'll start getting other people that want to come to you especially if you focus on that ideal customer we discussed earlier alright the number.
The six reason why dog grooming businesses fail poor communication with your customers one of the most overlooked items that kill a small business is poor communication how many times have you and a customer butted heads over something that turned out to be a communication problem but this type of communication problem isn't the only issue that can hurt your dog grooming business how often are you staying in touch with your past clients this is a great way to encourage them returning over and over and guaranteeing future sales ever call a business and never get a call back how often does this happen in your business do you have a message that tells folks that you will call them back within 24 hours and more importantly do you actually do it there are a ton of businesses that have websites that have emails for potential clients to reach out to them yet this email either doesn't work or no one ever reaches back to you this has happened to me on multiple occasions heck i have attempted to use small businesses that do not respond to their email or their phone calls and they wonder why the business isn't making any money and will soon fail by the way poor communication happens with employees as well owners failing to communicate clear expectations to their team often leads to a loss in business and profits good communication also helps you stand up from your competition as well i love all of the business i have received over the years due to my competition being horrible at communication it has led to thousands of dollars in my pocket never underestimate the power of good communication to lead to more business and profits okay the biggest reason dog grooming businesses fail.
Number seven which is not knowing or understanding their business numbers okay folks let me tell you businesses fail for a variety of reasons but one of the biggest reasons is due to not knowing their business numbers if a business owner knows their business numbers they are more than likely to react to problems way before they become profit killers they are smarter about how they spend their money in their business and they focus on profits and they like to ensure that they get a return on any money that they spend they tend to price better and they tend not to chase sales they shouldn't be chasing earlier i shared my number one calculation that i think all small business owners need to know sales minus cost of goods minus expenses equals profits this is the basis of all business numbers and it is the flow of money through your business understanding your profit and loss statement ensures that you know where your hard earned money is going it is the businesses report card businesses fail when they shoot from the hip day after day without looking at the numbers and understanding what is the best decision for them to make everything you do in your business will be tied to your numbers this doesn't mean you need to memorize anything other than sales minus cost of goods minus expenses equals profits the calculator is your best friend and you can look up anything you need to know but there is a power in looking at your business trends what does each march look like for you how are your sales spread out across all of the months of the year what are they trying to tell you when should you be preparing for the next season the list goes on and on want to purchase a new piece of equipment great use your numbers to determine what type of return you need to get off of that equipment just to break even just like the words in a book tell you a story so do the numbers of your business you just want to learn what story your business numbers are telling you remember your business only has one job and that is to be profitable yes you need to provide a great product or service with amazing customer service but in order for the business not to fail you also need to make money your business numbers are the key to you not making simple mistakes that can lead to your dog grooming business closing its doors i give you my promise i will continue to create more videos that help you understand your business numbers better there is even an affordable course below in the show notes for those that don't want to go hunting for different videos listen i could build a list of 20 reasons dog grooming businesses fail but if you focus on these seven areas you will give yourself a fighting chance to beat the statistics and having thriving business, starting your business takes a lot of courage aside from the large amount of money you need to invest, but one thing you can’t look only doing dog grooming business is the Dollar $, you need to understand the huge responsibility you have in your hands, please be mindful before jumping into this world.
The second problem with having an employee mindset versus a business owner mindset comes when you are making decisions an employee will solve the problem in the moment but the business owner needs to solve not only the current problem but also think of a long-term solution constantly improving the businesses processes when the business owner is thinking like an employee the business tends to just exist versus having a clear vision on where it is going and focusing on constant improvement alright the number two reason dog grooming businesses fail is paying yourself incorrectly in the business as i just mentioned you are wearing two hats in your business therefore you are also being paid two different ways in the business especially if you are doing employee work in the business which we know most of you are in the beginning most small business owners tend to pocket the money that is left at the end of the day after paying their cost later they graduate to taking a flat monthly fee out of the business however keep in mind these are still employee wages the business owner you is being paid out of the profits of the business just because you are taking money each month it doesn't mean you are being paid as both the business owner and the employee businesses fail when they focus on the employee income versus creating a business that pays you both as the employee and as the business owner the dog grooming businesses that fail have typically created a job for themselves versus a business it is critical that you pay yourself a fair wage as an employee in your business but it is just as critical that you focus on the profitability of the business so you can create that owner's wage as well it is only after you are able to pay yourself both ways that you are considered a successful business that can beat the odds which leads us to…
The third most common reason dog grooming businesses tend to fail they're pricing their services incorrectly a huge mistake that dog groomers make is how they price their services when our pricing is off we end up making less money for the business keep in mind the simple formula for your success sales minus cost to goods minus expenses equals profits this is the basic flow of money through your business and since sales is the first part of our formula it is safe to say that it starts with pricing correctly way too many dog groomers undervalue their services costing them profits they fail to account for the right amount of costs expenses but also that employee wage as well as the owner's profits but profits aren't the only thing that bad pricing impacts when you are priced incorrectly you will end up working longer and longer hours chasing new sales to pay the bills and soon burnout will set in when this happens so does the realization that it was easier to just remain a dog groomer for someone else after struggling making ends meet and working 60-70 hours a week the dog-grooming business owner closes the business the goal of pricing isn't to be the cheapest it isn't a race to the bottom it is about charging correctly for the value you provide while all dog groomers cut hair not all of them can do it the way you do it know your value stand out above the others and charge accordingly this isn't a pricing video so if you want to learn more about your pricing i'll put a link below as i have other videos to help you with your pricing please make sure that you are pricing correctly you really need to make sure you are being paid both as a dog groomer and the business owner all right number.
Four not being crystal clear on who your ideal customer is yes you want to serve every dog owner and you want to make sure that everybody uses your business but if you approach it this way you're going to end up serving no one even worse you will get every person under the sun that only wants your cheap services because you haven't set the stage for who you would love to serve think of it this way what if you specialized in dogs with long hair these owners would love to have someone that knows how to deal with these dogs unique challenges can you imagine the power of using pictures of a tangly mess of a dog versus the after picture of how awesome that dog looks i just watched one last night it was amazing how small that dog was underneath that mess you don't think that would resonate with those dog owners maybe you specialize in dogs with bad anxiety and you can market yourself this way the parents of these fur babies would love to know their kids wearing great hands with someone that specializes in their unique challenges maybe you become a mobile dog groomer that specializes in certain communities like 55 plus communities where some folks might be more physically challenged and can't take the fur babies in for regular cleanings you get the idea the more you narrow down the bigger the following you can create without having to spend tons of money on advertising and trying to find new customers if you chase everyone you might just end up with the customers you don't want to serve there's a lot of people out there that do what it is that you do and the problem is people don't even know you exist if you're not standing out to them so focus your attention and your energy on those you want to serve dog grooming businesses fail when they try and serve everyone and their business has no focus now.
The fifth reason dog groomers fail is they expand beyond their local community way too soon the average business has thousands of homes within five to ten miles of their location however in a bid to grow the business they mistakenly chase business 30 to 60 minutes out of the area thus driving up their costs the wear and tear on their vehicles and lost jobs due to being on the road all the time another thing way too many small business owners try to do is to jump to a new city and try to expand to get more business when the reality is there's plenty of business close to home just think about how many homes are within a 15-minute drive of where you are today then how many of those have dogs statistically let's just say it's 50 there's plenty of business in your area the typical dog groomer only helps about five percent of their local area what if you could get that up to ten to fifteen percent that's more than doubling or tripling your business trust me there is plenty of business in your hometown quit spending time energy and resources and gas and wear and tear on your vehicle to go everywhere under the sun businesses fail when they chase business that does not help their bottom line and business outside of your immediate area comes with a cost yes you might gain more sales but those extra costs hit your profitability and as we discussed without profit the business will fail focus on a smaller area and i promise you word of mouth will get out and you'll start getting other people that want to come to you especially if you focus on that ideal customer we discussed earlier alright the number.
The six reason why dog grooming businesses fail poor communication with your customers one of the most overlooked items that kill a small business is poor communication how many times have you and a customer butted heads over something that turned out to be a communication problem but this type of communication problem isn't the only issue that can hurt your dog grooming business how often are you staying in touch with your past clients this is a great way to encourage them returning over and over and guaranteeing future sales ever call a business and never get a call back how often does this happen in your business do you have a message that tells folks that you will call them back within 24 hours and more importantly do you actually do it there are a ton of businesses that have websites that have emails for potential clients to reach out to them yet this email either doesn't work or no one ever reaches back to you this has happened to me on multiple occasions heck i have attempted to use small businesses that do not respond to their email or their phone calls and they wonder why the business isn't making any money and will soon fail by the way poor communication happens with employees as well owners failing to communicate clear expectations to their team often leads to a loss in business and profits good communication also helps you stand up from your competition as well i love all of the business i have received over the years due to my competition being horrible at communication it has led to thousands of dollars in my pocket never underestimate the power of good communication to lead to more business and profits okay the biggest reason dog grooming businesses fail.
Number seven which is not knowing or understanding their business numbers okay folks let me tell you businesses fail for a variety of reasons but one of the biggest reasons is due to not knowing their business numbers if a business owner knows their business numbers they are more than likely to react to problems way before they become profit killers they are smarter about how they spend their money in their business and they focus on profits and they like to ensure that they get a return on any money that they spend they tend to price better and they tend not to chase sales they shouldn't be chasing earlier i shared my number one calculation that i think all small business owners need to know sales minus cost of goods minus expenses equals profits this is the basis of all business numbers and it is the flow of money through your business understanding your profit and loss statement ensures that you know where your hard earned money is going it is the businesses report card businesses fail when they shoot from the hip day after day without looking at the numbers and understanding what is the best decision for them to make everything you do in your business will be tied to your numbers this doesn't mean you need to memorize anything other than sales minus cost of goods minus expenses equals profits the calculator is your best friend and you can look up anything you need to know but there is a power in looking at your business trends what does each march look like for you how are your sales spread out across all of the months of the year what are they trying to tell you when should you be preparing for the next season the list goes on and on want to purchase a new piece of equipment great use your numbers to determine what type of return you need to get off of that equipment just to break even just like the words in a book tell you a story so do the numbers of your business you just want to learn what story your business numbers are telling you remember your business only has one job and that is to be profitable yes you need to provide a great product or service with amazing customer service but in order for the business not to fail you also need to make money your business numbers are the key to you not making simple mistakes that can lead to your dog grooming business closing its doors i give you my promise i will continue to create more videos that help you understand your business numbers better there is even an affordable course below in the show notes for those that don't want to go hunting for different videos listen i could build a list of 20 reasons dog grooming businesses fail but if you focus on these seven areas you will give yourself a fighting chance to beat the statistics and having thriving business, starting your business takes a lot of courage aside from the large amount of money you need to invest, but one thing you can’t look only doing dog grooming business is the Dollar $, you need to understand the huge responsibility you have in your hands, please be mindful before jumping into this world.